QUEPREE is an Asian-born lightweight eyewear brand founded in 2016 by Hong Kong designer and optometrist Min Qu. Its founding vision was to blend optical technology with design aesthetics, creating eyewear that combines comfort, durability, and style. The brand name QUEPREE originates from the acronym “Quest for Preeminence,” symbolizing an unceasing spirit of exploration and an unwavering pursuit of supreme excellence. It embodies the brand’s commitment to delivering a premium experience for equally ambitious users. QUEPREE eyewear is meticulously handcrafted throughout the entire production process by artisans with over 20 years of expertise in each specialized craft, ensuring rigorous craftsmanship that blends personalization with professional precision.
Reddot Award
The German Red Dot Award is an internationally renowned design competition.
iF Design Award
The German iF Design Award is one of the world's most prestigious design competitions.
Good Design Award
Japan's GOOD DESIGN AWARD is the most authoritative industrial design award in Asia.
Founder and Designer Min Qu
A positive user experience is the foundation of good design.
QUEPREE eyewear represents exceptional design and outstanding user experience.
Our designs embody a distinctive minimalist aesthetic that allows wearers to stand out. While adhering to a philosophy of understated elegance, we craft eyewear that seamlessly blends practical functionality with timeless style—a testament to our unwavering commitment to innovative craftsmanship and design aesthetics.
We are not concerned with awards, but rather with the best solutions and the final design.
We continually push the boundaries of eyewear technology. Through cutting-edge materials, manufacturing processes, and design methodologies, we redefine eyeglass frames. This results in lighter, more flexible eyewear that enables highly personalized customization while delivering exceptional comfort and performance.
Exquisite workmanship and exquisite details
Every pair of QUEPREE eyewear originates from the hands of artisans with two decades of experience, undergoing over thirty meticulous processes and more than eighty hours of refined craftsmanship. Each corner is polished to a jade-like smoothness, every joint fits seamlessly. This aesthetic stems from harmonious proportions, precise lines, and the perfect expression of the material’s inherent texture—a refined sophistication that stands the test of time.
Multiple Artisans
50+
Professional Skills Experience
0Y
Multiple production processes
0+
Hours of crafting
+h
Sourcing premium eyewear materials worldwide
We refuse to use substandard raw materials to cut costs, even if it yields short-term profits. All suppliers and raw materials undergo rigorous screening and stringent inspection, and we have established production processes and quality control systems that far exceed industry standards.
Masterful craftsmanship created by skilled artisans
Each pair of glasses is meticulously handcrafted, bearing subtle, irreproducible traces that reflect the warmth and uniqueness of artisanal work. These are no longer cold industrial products, but objects imbued with the craftsman’s fingerprints and dedication—pieces with a soul.
We embrace the spirit of craftsmanship and minimalist aesthetics, simplifying complexity through pragmatic design. This achieves a soft, snug fit that eliminates pressure points, slippage, and discomfort. Only truly exceptional eyewear delivers such an extraordinary wearing experience.
Guaranteed quality, no compromise
This commitment and mindset is not a passive adherence to external standards, but an intrinsic drive to actively pursue excellence. It embeds the principle of quality first in the heart of every employee, transforming it into a guiding principle for action. This is precisely QUEPREE’s most valuable intangible asset.
Personalization
We understand that everyone is unique. By offering a wide range of personalization options, from frame styles and colors to lens choices, QUEPREE enables wearers to create eyewear that truly reflects their individual style and preferences, catering to their unique personal style.